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Why Active
Childhoods Matter
In this age of screens and sedentary lifestyles, it's more important than ever for kids to engage in physical activity and outdoor play. Active Childhoods is a campaign that aims to promote healthy childhoods through outdoor play and physical activity. We believe that happy memories lead to healthy lives.
Play is often talked about as if it were a relief from serious learning. But for children, play is serious learning. Play is really the work of childhood." - Fred Rogers
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Building a Bright Future
with The Four Pillars
Benefits of outdoor play include improved physical health, social skills, and the development of the ability to think and reason.
Regular physical activity is essential for healthy childhood development.
Happy childhood memories are important for overall well-being.
A healthy childhood lays the foundation for a healthy life.
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